Description
Digital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling in the dynamic field of digital marketing and advertising. This textbook covers the breadth and depth of the industry, offering insights into the latest tools, trends and technologies that are defining the future of marketing. Whether you’re a student starting your journey, a professional looking to upgrade your skills or an entrepreneur eager to maximise your digital reach, this book will arm you with the skills to create impactful, data-driven marketing strategies that captivate and convert.
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